🟡 Hidden Fees in SIA Courses: The Truth Behind That £189.99 Offer

Fact-Checked, No Assumptions

When you see an SIA course advertised for £139.99 or £189.99, it sounds like a great deal.

But here’s the truth:

That price? It’s only the beginning.

Once you click "Book Now" and go through the checkout, you’ll quickly see how much more you’ll actually pay to meet legal requirements and complete your training.

Let’s compare — side by side — what you get at SWBM Academy vs what really happens elsewhere.

🔍 The Advertised Price: A Breakdown

🟡 Competitor Pricing (Gold Package)

• Advertised: £189.99

• ✅ Unlimited exam retakes

• ❌ DOES NOT include First Aid

• ❌ Requires an add-on of £89 for First Aid

• ❌ Multiple “Bolt-On” upsells at checkout

  • Cyber Security (£25)

  • Fire Marshal (£25)

  • Manual Handling (£25)

  • CPD certificates (£19–£29 each)

  • “No reschedule fee” insurance (£39–£99)

🔚 Real price with legally required First Aid:👉 £189.99 + £89 = £278.99 (minimum)👉 Add extras or insurance? Final total can reach £320–£370+

🟢 SWBM Academy (Advanced Package)

• Advertised price = Final price: £199.99

• ✅ First Aid included (Level 3)

• ✅ Unlimited unit retakes

• ✅ Free rescheduling (up to 72 hours)

• ✅ No add-ons, no upsells

• ✅ SIA application help & job support included

• ✅ Free e-certificate, parking, course materials, and experienced tutors

👉 Real price = £199.99, full stop.

🧾 Transparency Test: Competitor vs SWBM

Feature	Competitor	SWBM Academy
First Aid (legal requirement)	❌ +£89	✅ Included
Unlimited retakes	✅	✅
Rescheduling flexibility	❌ Pay extra	✅ Included
Add-ons during checkout	✅ £25–£100	❌ None
Licence help	❌ Not mentioned	✅ Included
CV/job support	❌ Upsell or unavailable	✅ Included
Final price after basics	£278.99+	£199.99
Surprises at checkout?	❌ Yes	✅ None

⚠️ The Problem Isn’t the Course – It’s the Way It’s Sold

Most learners don’t realise they can’t even sit the course without Emergency First Aid at Work (EFAW) training. It’s a legal requirement before you start. But instead of including it from the start, competitors advertise a cheaper price to draw you in — then add that critical £89 upgrade during checkout.

And that doesn’t include the bolt-ons, insurances, and extras they push after you’ve filled in your details.

✅ Why SWBM Does Things Differently

We know most people just want:

• One clear price

• No tricks

• Everything they need to legally qualify

• Real support with getting licensed and finding work

So that’s exactly what we give you — with no upsells, no late surprises, and no fine print.

🟩 Final Thought: Compare Properly Before You Click

A course that starts at £189.99 and ends up at £320 isn’t cheaper than one that starts and ends at £199.99 with everything included.

We don’t advertise a price that’s missing legal requirements. We don’t bait and switch. And we don’t believe in misleading learners just to win your booking.

🎯 Want a course with nothing hidden and everything included? Book your place with SWBM Academy today — and get real value with no games.