We believe in total transparency in all aspects of our work. Company values are very important as they create the cultural context, in which we work, define how we interact with our employees and the attitudes we adopt towards customers. Company values are often perceived as being imposed by the organisation but an effective organisational culture enables a two way process to occur where employees help to influence the direction of the corporate values' system, through their individual beliefs and approaches they adopt. Organisation that doesn't adjust to reflect changing values will quickly become stagnant and obsolete.


Employees like to work in a stable and secure workplace. Company values create an order and enable the working environment to operate more smoothly. Without company values there would be no uniform process of achieving goals or dealing with situations that arise, which would leave staff feeling exposed and vulnerable. Our company policies provide employees with a clearly defined approach to work life.


Company values are not only important to employees but also to customers. Some customers choose to use the services of one company over another because of the values base that they have chosen to pursue. Those organisations that adopt ethical approaches to their business dealings through offering fair trade agreements or who are perceived as less exploitative, often benefit more in the long term from customer loyalty than those who are just out to make a quick money at any cost.

Benefits from establishing a company's policies and procedures:

  • The company is able to operate with greater consistency, both in its internal and external workings.
  • Company morale generally increases because guidelines are available on how to accomplish a task.
  • Set policies and procedures can also circumvent certain legal issues.


Our policies clearly define the rules and regulations as to how the company and its representatives should handle specific scenarios, and procedures, meaning instructions as how to accomplish certain tasks. SWBM Academy policies are our guiding principles for which we base our daily work activities upon. Should you be interested in our policies, please let us know and they will be sent electronically to prospective and existing clients.