🛑 Our SIA Courses Are Not for Everyone — And Here’s Why

Let’s be honest — not all training centres are created equal, and neither are the learners they attract.

At SWBM ACADEMY, we don’t try to be like everyone else. In fact, we go out of our way not to be. Our approach is different, it’s more demanding, more serious, and it delivers results.

But it’s not for everyone, and we’re proud of that.

Here’s why:

1. We Don’t Do What Others Do – and Others Don’t Do What We Do

Most training centres treat learners like numbers, pack 30+ people in a room, run through slides, and rush everyone to the exam. That’s not training, that’s a money making factory.

At SWBM ACADEMY, quality comes first. We keep class sizes reasonable (maximum 12), actually teach, and take the time to make sure you understand what you're doing, not just how to pass a test. Because in this industry, your knowledge could mean someone’s safety… or not.

2. We Only Use Real Industry Professionals – Not Just “Certified” Trainers

There’s a massive difference between someone who’s done the job and someone who’s just read about it.

Our instructors have real-world experience: they’ve worked frontline, dealt with conflict, handled emergencies, and know the reality of the job. That means your training is rooted in truth, not theory.

Other centres may have trainers with certificates, we have mentors with battle scars.

3. Discipline Is Step One — No Exceptions

Being a security operative means being responsible, alert, and disciplined. That starts during training.

At SWBM ACADEMY:

• No late arrivals

• No early exits

• No messing about during class

If you can’t commit to turning up on time and paying attention, this is not the course for you.

While other centres may let you come and go as you please, switch off during lessons, or scroll on your phone, we won’t. Why? Because real clients won’t accept it, and neither will we.

4. We Prepare You for Real Life — Not Just the Test

Our training is practical, intense, and scenario-based. You’ll be tested mentally and physically so that you’re ready for the reality of the job, not just what’s written in a manual.

By the time you finish our course, you’ll be confident in:

• Managing aggressive behaviour

• Handling high-pressure situations

• Protecting people and property in real-world environments

In most other centres, learners leave with a certificate and no clue what to actually do on shift.

5. We Support Your SIA Application and Help You Find Work for FREE

We don’t just train you and walk away.

At SWBM ACADEMY, we guide you through your SIA licence application and provide free support to help you find work after your course with no hidden charges.

Some other centres might offer this too but they’ll charge you for it, and your total cost could end up double.

⚠️ Final Word: We’re Not the Easy Option. We’re the Right One

If you’re looking for the easiest way to get an SIA badge, we’re not for you.

But if you want real training, taught by real professionals, in an environment that demands your best and prepares you for success, then you’ve found the right place.

We don’t train everyone. We train the ones who take the job seriously.

🎯 Think you’re ready?Book your place now — and train with a centre that actually cares whether you succeed.